Last year, we helped introduce Leeds’ new and improved bus service: LeedsCity from First. Our integrated campaign launched in the Headingley area of the city, featuring images of the real people of Leeds along with the line ‘Getting there for you’.
The campaign so far has been a real success, with 13,000 extra journeys now taking place on the Headingley Lane corridor every week.
Which makes now the perfect time to launch the next corridor: Dewsbury Road. Once again we’ve made stars of the people who matter – the residents and commuters of Leeds. They’ll be appearing on digital and social media and video, as well as radio to show First Bus’ commitment to ensuring an improved service with more frequent, reliable and environmentally friendly buses.