Serve out the ice creams! Get your dancing flip flops on! And throw your sun hats in the air! Cravens have been appointed brand and creative agency for Parkdean Resorts after winning a multi-agency competitive pitch during lockdown.
Parkdean Resorts, the UK’s largest operator of caravan, lodge, cabin, glamping and camping holiday resorts launched its biggest ever marketing campaign on 3rd July, to coincide with the reopening of its 67 UK holiday parks and capitalise on the expected demand for staycation holidays this summer.
After developing a new refreshed brand identity and campaign, the activations launched on primetime TV during Emmerdale on the 3rd July, and will run across radio, press, digital display, and social media channels, including customer and internal communications.
The £4.5m campaign aims to put the excitement back into holidays with the message ‘There ain’t no Holiday like a Parkdean Holiday’.
Featuring a twist on the S Club 7 hit, ‘S Club Party’ and featuring a voiceover from popular TV personality Stephen Mulhern, this has formed the feelgood holiday vibe of a refreshing new brand identity across the whole business.
“Our biggest campaign ever is the perfect antidote to months in lockdown, as we reopen our parks across 60 amazing locations and invite holidaymakers to enjoy a well-deserved break. Our team has worked hard to ensure that whilst social distancing and health and safety measures are adhered to, our holidaymakers’ experience will be the best yet, and of course that there ain’t no holiday like a Parkdean holiday! ”
– Jonathan Alcock, Marketing Director
Let’s just say we can’t wait to get the Parkdean party started!
First one to the sea wins!