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New life to Cravens’ purpose

by Katy Evans 3rd January, 2020

New brand identity. New website. Same strong sense of purpose.

It’s a story as old as time. You spend so much time and energy creating outstanding brands and eye catching campaigns for clients that you put off doing your own brand identity. But a company that talks the talk about brand purpose and giving it life needs to walk the walk too. 

Hence our shiny new brand identity. We think it’s rather lovely.

Built around the C of Cravens, the new identity, its iterations and accompanying typeface allow us to express the power of purpose in all kinds of ways. You can see it in action in our brand film below…

The master logo has three sub logos that reflect the three parts of our creative process

Find the heart  |  Bring the life  |  Raise the pulse

And did we mention they can move? Oh yes…

Of course now that we’ve given visual life to our purpose we won’t be stopping there. Watch this space for more branded goodness from Cravens towers.

It’s also fitting that our own brand should be the first post on our new ‘inside’ page. Keep checking back to see what we’re working on, what’s exciting us in the design and advertising worlds and even further afield. It’s going to be a blast.

Oh, and all that time and energy creating outstanding brands and campaigns we mentioned earlier? …well we’ve got plenty of those to showcase too.

Check out our work to see some of them now.