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Ladbrokes Gloves it with Big Frank

by Adam Johnson 30th November, 2018

When it comes to boxing, nobody gloves it more than Ladbrokes and Frank Bruno.

Boxing legend Frank Bruno gave us a knockout performance as he hit the streets for Ladbrokes to find out who the nation gloves between Deontay Wilder and Tyson Fury.

Our We Glove It campaign has a heavyweight appearance, hitting national TV across the land until the big fight in LA on December 1st, with exclusive spots during the fight on BT Box Office, sponsorship idents and some fancy footwork through BT Box Office, Twitter pre-rolls, various TV spots, Retail, Social, Grandstand, CRM, Programmatic, Press and Out Of Home.

Big Frank has been even more of a legend and tweeted the campaign to his 96K followers this morning. Cheers champ!

We hope you glove it as much as we do!


Check it out here: