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International Women’s Day

by Katy Evans 9th March, 2020

Is it just us, or does International Women’s Day get a little closer to feeling like a big corporate Valentine’s Day each year? We’ve seen companies change their logo to a woman instead of a man (how’s that for progress?!), or change the alliteration of their mantra to make it seem as if they support equal rights – when really, they ought to address the equality disparity in their companies, or you know, just say how the day genuinely makes them feel.

One of the aims of International Women’s Day is to celebrate women, as well as remind us that although we’ve come so far, big figures on yesterday’s headlines prove that there is still progress to be made. This year’s International Women’s Day campaign theme is #EachforEqual. The campaign addresses how we all have our own thoughts and actions that can work together to make a difference, challenge stereotypes, fight prejudice and celebrate women’s achievements.

At Cravens, we’ve had and continue to have the privilege of working with incredible women. We all have our own stories that build different interpretations of what International Women’s Day means for us, and so we’ve asked our colleagues to share their stories. No tricks, no gimmicks or putting lipstick on our logo.


Lauren, Account Manager

“Growing up with a condition inherently linked to being a woman, I’ve definitely used the phrase ‘I hate being a woman’ more than I’m proud of. Because I love being a woman. I feel there aren’t the gender barriers there once were, in my life anyway. I’ve never been told ‘no, you’re a girl, you can’t do that’ and everyone in my life has always encouraged me to be my best self, regardless of gender. I love being a woman.”


Stephen, Creative Director

“It was two female college lecturers that got me into advertising and copywriting. The first was Anne, a former creative at HHCL, who had worked on the Tango slap campaign – it blew me away that you could get paid to have ideas like that so advertising became my focus. Then on my ad course, it was Sue, a former writer at Ogilvy & Mather who showed me the power of words. So without creative women, I’d probably be an accountant now or something!”


Niamh, Copywriter

“Female creative leaders are few and far between, but I’ve managed to find a fair few through Twitter. I love IWD and logging on to see all the positivity and features on interesting, remarkable women flood your feed (#goals). And when you think about it, women in the workplace are pretty incredible. We bleed for days a month and still crack on. Some produce other human beings, that cry and keep you up all night, and make it into work for 9am too. It’s inspiring stuff, and I’m so grateful for all the supportive women I’ve met throughout my career. “


Adam, Creative Director

“My GCSE and A level Art tutors, the Scottish duo, Mrs Fitzgerald and Mrs Macintyre gave me so much encouragement in a classroom made up mainly of women. When I got my interview at Newcastle College Mrs Fitz danced across the art room floor in front of everyone, wafting my application letter like she had won the lottery. At Newcastle College, Mrs Dunn had an argument with the Textiles tutor to make sure I specialised in Graphic Design. Then at Bucks New University it was Lynette Murphy, that pushed and pushed me to shine. My Advertising journey is all down to those wonderful women.”


Katy, Account and Production Executive

“On International Women’s Day, I’m grateful not only to the women who I have worked with in the past who have been amazing confidants and mentors, but the women who came before them, broke the mould and proved advertising isn’t just a man’s game. I’m grateful to the men who have watched Mad Men and decided not to live by its rules. I’m also grateful for all the powerful women and modern-minded men who have welcomed me, a young woman, and not spoken down to me, or patronised me, but guided me without prejudice in the workplace. These are the exceptional people who instead of knocking me down, have built me up, and I’m sure will continue to do so throughout my career.”