Little has been achieved by Newcastle United in recent years to get close to their fans. And their main sponsor Northern Rock’s reputation has suffered since the financial ‘crash’. Our website, ‘Sign the Stripes’ invited and encouraged all fans to record their passion for the club. They could sign the black and white stripes of the shirt they love and enter exclusive competitions to ‘live the dream’. Great content and events bring fans, club and bank together like never before.
ans could add their names and messages of support to Newcastle’s iconic stripes
Newcastle’s stars signed up to launch the site to press and public from Northern Rock’s head office.
The opportunity to sign the stripes and enter exclusive competitions helped Northern Rock staff feel part of the campaign
Exclusive skills sessions and money-can’t-buy behind the scenes experiences bring fans and club together