Growing ExcitementThe Alnwick Garden - Project by Cravens

What do we want people to do?Visit

Why should they?This is a spectacular, sensual, spooky place unlike any other garden you’ve ever seen

Making it happen

Packed with earthly delights and stimulating things to do, we capture the unique spirit of the Garden in a series of deliciously dramatic dreamlike images. There’s more than a nod towards the spirit of Harry Potter, Narnia and Pirates of the Carribbean. Our strapline ‘growing excitement’ reflects the ever changing seasons and constant innovation within the Garden.

The result

  • Alnwick has seen a significant increase in family visits, awareness of the new features has increased and it is firmly established as the Region’s top tourist attraction.

Growing Excitement

Tree House

An eye-grabbing image attracted people to one of the largest Tree Houses in the world

Poison Garden

We invited people to witness the scary delights of the unusual Poison Garden – if they dare!

Water Sculptures

Summer provided a great excuse to make a splash with the Garden’s many fountains

Spellbound

Winter casts an unforgettable spell over the Gardens and its visitors with lantern parades

Cherry blossom

You can’t help but fall for the Garden’s stunning cherry orchard in blossom

Christmas

Twinkly lights and festive delights create winter magic at the Garden

Spring

Alice in Wonderland inspired theme for spring plays with scale when the garden comes to life

Literature

Our campaign themes applied to events programmes. Quirky illustrations by Sara Ogilvie reflect the contemporary personality of the Garden in education and visitor leaflets

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