Grand Central identityGrand Central - Project by Cravens

What do we want people to do?Travel

Why should they?This is rail travel the way it should be

Making it happen

Our new brand identity was inspired by the ‘golden age’ of rail travel, when rail journeys were a joy, not a chore. We designed train livery, marketing collateral and advertising to promote a distinctive, cool image for the brand; an echo of the thirties for the new millennium. The strapline ‘Railway the right way’ captures the spirit of Grand Central’s total commitment to quality – in comfort, service, reliability and customer relations.

The result

• Customers absolutely love the new brand image
• Staff are proud to work for the Company and regularly contribute ‘right way’ improvement ideas
• Service satisfaction levels are the highest in our market
• Passenger numbers are growing and new routes continue to open