Get CloserZSL London Zoo - Project by Cravens

What do we want people to do?Visit

Why should they?You can come closer than ever to the animals and the issues

Making it happen

We invited visitors to ‘Get closer’. Iron bars are gone. Lush natural landscaping and clear glass allow you to feel ‘in with the animals’. These intimate magic moments bring people closer to issues like bushmeat and endangered species. Stunning posters and innovative online solutions capture the feeling of being there to join in the experience.

The result

  • Annual visitor numbers exceed 1 million
  • Revenues increased
  • Visit London Marketing Campaign of the Year
  • 6.5 million upload views on YouTube

Get closer

Gorilla kingdom

Award winning poster for the Zoo's £5 million new exhibit Gorilla Kingdom

Into Africa

Special viewing platforms allow visitors to come face to face with the Zoo’s tallest inhabitants

Blackburn Pavilion

Nose to beak with the UK's only live Hummingbirds

Rainforest life

Matching Night and Day posters brought this unique exhibit to life

Augmented Reality

'Get closer' by holding the first ever augmented reality Slender Loris housed in a web banner

Penguin Beach

To launch the new home for London’s largest penguin colony we showed that life’s a beach for the Zoo’s favourite flippered friends.

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