Enjoy the matchFootball league - Project by Cravens

What do we want people to do?Change

Why should they?Together we can stop foul and abusive language in the family areas

Making it happen

Foul and abusive language spoils everyone’s enjoyment of the beautiful game. Especially in the family enclosure, where kids could be put off football for life. The Football League decided it’s time to cut it out. We showed the impact bad language has on families by turning the air blue. Literally. Ambient, broadcast, print and online ads encouraged fans to sign the pledge to stop swearing for good.

The result

• Footy fans were motivated to take action
• Over 3000 pledges were made within the first month
• Pledges have topped 10,000 after 3 months