For Summer 2011, Kew Gardens wanted a campaign that went beyond just a single poster. They wanted a big idea that could inspire not just their advertising, but also come to life online and on-site at Kew. With 300 acres of trees, plants and iconic buildings, representing countries and cultures across the globe, we invited visitors to travel the world at Kew Gardens. Dramatic photography taken on site transports the viewer across the globe, while subtly hidden gardeners bring you right back to Kew itself. The campaign was applied online, and Kew adapted the theme into a global festival of colour and culture from around the world.
Kew’s Oriental Garden is a piece of the Far East in Central London
From the arid to the alpine, our posters show the world of destinations Kew has to offer
Steamy tropical rainforest is closer than you think in our stunning 48 sheet posters