Challenge CupRugby Football League - Project by Cravens

What do we want people to do?Feel

Why should they?

The Challenge Cup is filled with great moments for everyone

Making it happen

The Challenge Cup is the oldest and most prestigious cup competition in rugby league. As such it holds a special place in the hearts and minds of everyone involved in the sport, from fans to players past and present. So for the 2010 Final, we asked the question ‘What does the Carnegie Challenge Cup Final mean to you?’

Players old and new, as well as fans of all ages and sexes answered in a variety of ways: ‘Fun!’, ‘Pride’, ‘Immortality’, ‘Love’ and just simply ‘Wow!’ were some of the unique sentiments expressed.

The Result

Fans engaged at grass-roots level
The website had a positive impact on ticket sales with 160,000 visitors in 2010 compared to 44,000 in 2009
The biggest Challenge Cup Final in 13 years
The final was watched by 1,355,000 people, up 9% on 2009
85,217 people watched the game at Wembley Stadium

Challenge Cup

Posters

The words and images in the posters give a truly personal insight into the competition.

Direct Mail

A Direct Mailer combined all the Challenge Cup moments in one, with a large image of the Challenge Cup itself on the reverse for fans to hold for themselves.

Giant flag

We encouraged fans to give us their “memorable moments” by writing them on a giant flag at numerous matches during the Carnegie Challenge Cup competition.

Website

A dedicated website provided a hub for great Challenge Cup moments, as well as an easy way to purchase tickets.