ZSL London Zoo and ZSL Whipsnade Zoo are changing. Bars are disappearing, replaced by glass and cold concrete making way for lush landscaping. You can even come nose to snout with some of the new exhibits. To promote this change we invited the public to ‘get closer’.
In the case of Gorilla Kingdom and In with the Lemurs that meant stunning London Underground poster campaigns demonstrating the immersive nature of the new attractions. And the creation of separate identities for each exhibit, used on everything from signage to cuddly merchandise.
Engaging the travel trade is another key area to a Zoo’s success. By giving visitors disposable cameras we brought the travel trade closer than ever before to the real experience behind the glossy brochures.
And ultimately, through the messages behind the exhibits and the work of ZSL’s Fellowship, we’re bringing everyone closer to the conservation agenda at the very heart of what ZSL do.