Cravens

The RFL is the governing body for Rugby League. As well as looking after the various leagues and cup competitions they’re also responsible for our national team.

Until recently, international Rugby League in this country was represented by Great Britain. To give the Celtic nations a chance to develop their own game, the decision was made to change from GB to England. And we were privileged to be involved in the rebranding. A strong brand identity and some emotive marketing collateral on the need for change made sure the switch was smooth and well received. Watch out for our logo on an England shirt near you…

We’ve also helped the RFL promote the engage Super League Grand Final in epic style, rolled back the years for a match celebrating 100 years of International Rugby League and even introduced the latest historic instalment of the world’s oldest rugby league cup competition, the Challenge Cup. Most recently we handled the RFL’s annual report, with a stylish dimpled ball effect cover ensuring it gets passed on.

www.therfl.co.uk