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The Heated Debate
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Brochure and Data Stick
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    NEWHeat

    We launched the NEWHeat (North East Wood Heat) Initiative on the first day of spring, appropriately enough, in the heart of the North East's commercial woodland.  A 'Heated Debate' was sparked under the leafy canopy of Chopwell Woods, with top business experts discussing the merits and strengths of the scheme. This innovative launch was created in conjunction with partner creative PR agency Hundredth Monkey.

    To support the launch we produced an innovative animation showing the benefits of wood fuel. We identified ambassadors who would be able to help spread the message about wood heat, and gave a rather innovative way to communicate it: we provided videos and files on wooden data 'sticks' rather than simply on CDs. These proved a highly memorable conversation starter.

    www.newheat.org.uk

     
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