Uren & Prince - The Professionals
Rennicks UK make highly advanced reflective film that makes road signs brighter (and therefore safer) for drivers. We're putting the finishing touches to a new press campaign for them that explores this idea and the benefits of bright signage.One of our favourite ads in the series features a Ford Capri that would make even Bodie and Doyle go weak at the knees. Gav Uren and photographer Dan Prince found this pristine example and shot it a couple of weekends ago. The finished ads show the car with a massive array of headlights thanks to Photoshop, but we wanted to share it with you in its rather lovely original form.Keep an eye on the case studies section for the full campaign over the next few weeks.
www.rennicksuk.com