The Band is Back

Middlesbrough FC launched their new kit in style yesterday, hammering Manchester City 8-1 to round off their Premiership season in record-breaking fashion.

Off the field, we have been working with the club to promote the new shirt to the fans.

The campaign features our old friend David Wheater, hat-trick-hero Alfonso Alves and England international Stewart Downing. Two of those players can be seen here alongside our very own Michael Wright (centre forward) and Tim Allison (keeper of the sponge / half-time oranges).

The new shirt was voted for by fans from a choice of three designs. A selection of fans that took part in the vote were then used in the final promotional campaign alongside the ‘Boro players. They can be seen on new point-of-sale at the club shops at the Riverside and Middlesbrough town centre, as well as on bus-sides throughout Teesside.

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