Cravens and Kew are set to leave London dripping with colour
Goodbye grey dark London, hello captivating colour. The capital will be dripping with colour this February when our latest campaign for the Royal Botanic Gardens, Kew’s Tropical Extravaganza is unveiled.
The campaign theme ‘Dripping with colour at Kew’, conveys the richness in colour of this year’s festival which will treat visitors to a stunning display of vivid tropical flowers including thousands of orchids.
The month-long campaign breaks on the 1st February across a range of media throughout the capital, including outdoor ads, bus T sides, links and banners on both the RBG Kew and Royal Horticultural Society websites, as well as an ‘interruptive ad space’ in the Daily Telegraph.
In 2010, Kew is joining the celebrations for the UN’s International Year of Biodiversity, with a programme
of events highlighting the importance of plant diversity and how Kew is helping to save it. Tropical Extravaganza is kicking off Biodiversity Year at Kew featuring a broad spectrum of intensely colourful tropical plants to highlight the diversity of these popular species.
This eye catching colourful campaign and festival is the perfect antidote to the dark grey winter days.
Why not soak up the colour for yourselves? Tropical Extravaganza will be in the Princess of Wales Conservatory from Sat 6th February to Sunday 7th March.