Kew Gardens all wrapped up in colour
February
It’s that time of year when the steamy Tropical Extravaganza Festival opens at Kew Gardens where thousands of dramatic orchids and other rare exotic plants are on display in the Princess of Wales Conservatory, from 5th February - 6th March.
Our campaign concept plays on the idea of wrapping yourself in colour, as we encourage the London visitors to escape the cold winter chill and enjoy the warmth of this richly colourful atmosphere and diverse plants in a rainforest setting. The campaign can be seen in the capital on underground crosstrack posters, national press and online.
