Bringing the UK’s biggest Zoo and the UK’s biggest voice together
May
With over 600 acres of the largest animals on the planet, ZSL Whipsnade Zoo can rightly claim to be the biggest Zoo in the United Kingdom. So for our latest radio campaign we needed to find a voice and a personality big enough to match it. Cue larger than life bearded legend and all round magnificent Englishman, Brian Blessed.
We’ve used his distinctive booming voice over the airwaves to promote everything the Zoo is doing this year, including the celebrations for their 80th anniversary. In fact, there’s so much to do at Whipsnade this summer that one of the commercials actually spills over into two separate ads in the same commercial break. And while it’s undoubtedly the big animals of ZSL Whipsnade Zoo who are the stars, we’re sure they won’t mind sharing top billing for a while with a man who could probably out roar the lions. Now that gives us an idea for another radio ad...
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